SEO Specialist Certification The Digital ADDA

SEO Specialist Certification The Digital ADDA

SEO Specialist refers to techniques you can use to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is more than that? The quiz below will help shed some light on that. Do give it a shot and see what new facts you may learn about this emerging concept in business.

Here are the questions and answers :

Q.1 What is SEO?

1.A way to increase traffic on your website
2.A process to improve the visibility of your website on search engines
3.A Coding Language
4.Something Extremely Offensive

Q 2. What is the objective of SEO?

1.To have a nice website
2.To have the best technology in terms of site encoding
3.Increasing visibility of a website
4.Increasing brand awareness

Q.3 What does SEO Stands for?

1.Search Engine Optimization
2.Search Engine Optimizing
3.Search Equity Otego
4.Search Engine Options

Q.4 Off-page optimization

1.Is list of activities on the website to improve search results
2.list of activities carried beyond website to improve crawler activity to improve search results
3.content optimization map creation

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Q.5 Which of the following is not a part of Off-Page SEO?

1.Social bookmarking
2.Social Media Marketing
3.Link Building
4.Image optimization

Q.6 Which of the following is not a use of Directory Submission SEO?

1.Get quality and safe backlinks
2.Getting massive exposure
3.Chances of getting review requests or paid post opportunities
4.Getting lot of submissions

Q.7 What is Directory Submission in SEO?

1.Listing your site to various directories
2.Submitting directories to other developers
3.Listing your site to various submissions
4.None of these

Q.8 What do you understand by Backlinks?

1.Outgoing links from a page.
2.Links highlighted.
3.Incoming links to a page
4.None of these

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Q.9 Which of this is not an advantage of getting Backlinks?

1.Improve Organic Ranking
2.Faster Indexing
3.Referral Traffic

4.None of these

Q. 10 Which amongst the following is not the most suitable way to get forum back links?

1.A forum profile backlink
2.A thread or post with a backlink
3.The forum posting backlink
4.The forum signature backlink

Q.11 Can sitemap be created in XML format and submitted to search engines?

3.Not necessary
4.Yes, sometimes

Q.12 What do you understand by business listing?

1.Listing all the business websites together.
2.Ranking all the business websites with their ranks.
3.An online entry that contains your business details
4.None of these

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Q.13 Which amongst the following is not a Free Local Business Listing Site?

2.Google Implaces
3.Yahoo Local

Q.14 which of the following methods is used to increase Page Rank?

2.Publish Relevant and relevant content.
3.Use all tags
4.All of these

Q.15 What does SERP mean?

1.Stop editing rice pudding
2.Search engine result page
3.Search engine resource page
4.Search engine resource program

Q.16 SEO is all about enabling your ________to be found.


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Q.17 Which group of ranking factors do SEOs generally consider to have the largest influence on rankings?

1.Engaement Metrics
2.Social shares
3.Link-based metrics
4.Site speed
5.Exact match domains

Q.18 What means SEA

1.Search Employment Airport
2.Search Engine Action
3.Search Engine Advertising
4.System Emphashis Across

Q.19 What is the objective of SEO?

1.To have a nice website
2.To have the best technology in terms of site encoding
3.Increasing visibility of a website
4.Increasing brand awareness

Q.20 Off-Page SEO is concerned with

1.Website-Website relationship
2.Do other websites refer to you you refer to others?
4.All of these

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Q.21 What are OFF page factors?

1.Title tags
2.H1 Tags
5.Social media

Q.22 Which of the following sources is considered to be the best for acquiring competitive link data?


Q.23 What is Page Rank?

1.The Alexa technology for ranking pages.
2.The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
3.The search relevancy of a page compared to the other pages in the search engine
4.The way Google measures how popular a given page is based on the number and quality of sites that link to it.

Q.24 Which of the following is the least important area in which to include your keyword(s)?

1.Meta Keywords
2.Meta Description
4.Body Text

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Q.25 What aspects of a hyperlink are not important for SEO?

1.The visibility of the link text.
2.The anchor text, especially the keywords in it.
3.The place from which the link originates.
4.The place to which the link leads.

Q.26 If you were a SEO for a technology site, what would you not to do build a back links for it?

1.Post in technology blogs.
2.Submit articles to technology ezines.
3.Buy 10,000 links on a link exchange site.
4.Exchange links with other reputable technology sites.

Q.27 Which domain extensions are more often associated with greater trust and authority in the search engines? , .info and .net, .mil and .gov and .net, .edu, and .org

Q.28 What does the term “Sandbox” mean in SEO?

1.The box with paid ads that appear when you perform a search.
2.This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword
3.A special category of sites that are listed in kid-safe searches
4.The first 10 search results for a particular keyword.

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Q.29 Whats the largest page size that Googles spider will crawl?

1.No set limit exists – Google may crawl very large pages if it believes them to be worthwhile

Q.30 Page Rank is so named because it was created by Larry Page, not because it ranks pages


Q.31 What is the generally accepted difference between SEO and SEM?

1.SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
2.No difference, theyre synonymous
3.SEO refers to organic/natural listings while SEM covers PPC, or paid search
4.SEO tends to be a West coast term, SEM is more East coast.

Q.32 High quality links to a site’s homepage will help to increase the ranking ability of deeper pages on the same domain


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Q.33 What Is Anchor Text?

1.It Is The Main Body Of Text On A Particular Web Page
2.It Is The Text Within The Left Or Top Panel Of A Web Page
3.It Is The Visible Text That Is Hyper Linked To Another Page
4.It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Q.34 Which technique is an example of black hat SEO?

2.keyword research
3.useful content
4.on-page optimization

Q.35 What is the anchor text in this code sample?

a href=catalog/ gloves.html Blue Gloves

1.Blue Gloves

Q.36 What is a backlink strategy?

1.External links arriving on my website
2.Internal clicks in my site
3.Hyperlinks of my site
4.Technology behind external sources

Q.37 What are hreflang tags?

1.To tell search engines what language and country a website is intended to serve
2.To indicate the preferred dialect of a language for a web page
3.To tell search engines what country a website is intended to serve
4.To tell users what language and country a website is intended to serve

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Q.38 The 3 pillars of SEO are

5.All Of above

Q.39 Which SEO tool was not mentioned in the lecture?


Q.40 Which tool gives impressions and clicks level data for organic traffic

1.Google analytics
2.Google webmaster

Q.41 How does direct submission help?(1) You get the authoritative backlink to your website which helps you to increase your website Domain Authority(2) You get the details of the unauthoritative backlink to your website .(3) Easily find your listing on that website via Google search

1.Only (1) and (2)
2.Only (1) and (3)
3.Only (2) and (3)
4.All of these

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Q.42 Which amongst the following methods used for Business Listings does not help in SEO campaign?

1.The provide inbound links
2.Decrease web traffic
3.They expand your site visibility
4.They provide inbound links

Q.43 Link points to a web page that has been deleted or moved

1.Internal link
2.Anchor text link
3.Custom link
4.broken link

Q.44 which command is used to find the number of back links of a website


Q.45 Canonical means having same content on two different url having different content on same url
3.None of These

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Q.46 What is Social Bookmarking?

1.Booking of social account.
2.Bookmark favorite web pages online to read them anytime and anywhere
3.Bookmarking doesn’t draw visitors
4.None of these

Q.47 What does social bookmarking does not do for businesses?

1.Building relevant incoming links
2.Helps people find the business
3.Draws visitors
4.Removes a lot of traffic

Q.48 Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?

2.Yahoo Search Term Suggestion Tool
3.Google Traffic Estimator
4.Google Trends

Q.49 Which amongst the following is the most important Google ranking factor?

3.Meta data

Q.50 Which of the given statement does not hold true for Search engine submissions?

1.the process of notifying search engines of the existence of website content
2.necessary if the a site has not been found by the major search engines.
3.You Must Resubmit Your Site Periodically as your Content Changes
4.Not Must to Submit Your Site to Be Indexed


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