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Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. 

This article goes over the ways you can use Keyword Planner to lay the groundwork for a successful campaign.

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Benefits

You can use Keyword Planner to accomplish the following tasks:

  • Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keywords based on terms that are relevant to your product or service, website, or landing page.
  • Get historical statistics and traffic forecasts. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Forecasts, like predicted clicks and estimated conversions, can give you an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.

It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.

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