This free test consists of 7 questions which will check your competence in Semrush tools that help to track your website’s online visibility and analyze Google’s SERPs. After passing the test, you will be awarded an official certificate proving your expertise in these tools.
How to use Position Tracking to track your website’s daily ranking for a set of target keywords and compare it to your competitors’ positions.
How to stay informed of the latest Google updates and their effect on SERPs.
The tool is rich with functionality and enables you to take on various tasks, including local SEO and rank tracking. That’s why we’ll review it again in our future lessons to learn how it helps you to hunt down featured snippets and track your local SEO success.
Click Here to Apply: Rank Tracking Test SemRush
Let’s set up the Position tracking tool, keeping in mind that we’ll revert to it again. Go to your projects list, then select Position Tracking.
In the setup menu, choose what you want to track:
- a root domain
- a subdomain
- a URL
- or a subfolder.
We recommend you begin by setting a root domain for tracking and only narrow your tracking scope afterwards.
But if you need to set a specific URL, and want to get the results exactly matching this URL, make sure that you’ve correctly typed in the URL you want to track. You can change the tracking scope at any time, and all the data, including the historical data, will be updated right away.
Finally, choose keywords for your tracking campaign. You can:
- add them manually;
- receive suggestions based on SEMrush’s analytical organic or paid positions reports;
- receive suggestions from your Google Analytics account;
- import them from a file.
You can also add more keywords whenever you want. Remember that you can attribute tags to any of your target keywords in order to be able to filter them by these tags later on.
It may take some time for Position Tracking to gather the data for your project – it depends on the number of keywords you wish to track.
Once the report is gathered, you’ll end up in the Landscape report. In this report, you’ll find widgets with all the most important metrics and graphs from other tools’ reports at your fingertips in one place.
First and foremost, you’ll see the trends and current values of:
- Your website’s visibility;
- Estimated traffic;
- And average position.
SERP weather – SEMrush Sensor
Let’s learn more about Sensor. Here is the current Sensor score. It shows the actual SERP volatility level, which reflects the speed of changes in Google search results.
There are four volatility levels:
- Low – score from 0 to 2
- Normal – score from 2 to 5
- High – score from 5 to 8
- and very high – score from 8 to 10.
If the score is high, this means that rankings are fluctuating and you could lose or gain positions. If there’s a low score, your rankings are likely to stay put.
Below, you can see the SERP volatility trend for the last 30 days, with notes that inform you about the most important changes in the algorithm. SERP volatility, score and trend are shown for desktop search results in the United States by default.
By using the Compare with… dropdown list, you can plot another trend on the same graph. This trend can show the volatility level for another device, database, category, or even one of your projects from your Position Tracking campaigns.
You can monitor changes in Google’s rankings for particular industries to see which categories were affected most by recent changes.
To see which SERP features are present on SERPs for different categories, look at the SERP features occurrence list. With it, you can watch out for Google’s algorithm updates that affected the popularity of SERP features.
Click on any SERP feature to see a trend of its occurrence. Alternatively, you can use the same dropdown list to see this trend.
Semrush Rank Tracking Exam Answers
Question 1 With a Position Tracking tool you can track root domain, subdomain and URL, but not a subfolder. True or false?
Question 2 Which metric based on CTR shows a website’s progress in Google’s top 100 for keywords that are currently tracked?
- Average position
- Ranking distribution
Question 3 Which report in Position tracking can help you to determine pages that rank or do not rank for a certain keyword and at the same time pages that rank with a specific aggregate volume?
- Landing pages
- Ranking distribution report with the help of filters
Question 4 Sensor shows the actual SERP volatility level, which reflects the speed of changes in Google search results. What SENSOR score refers to a normal volatility level?
- 0 to 2
- 8 to 10
- 2 to 5
- 5 to 8
Question 5 In what Google positions can you check the popularity of a HTTPS protocol extension by viewing a donut diagram in the Sensor tool? Choose 2 answers.
Question 6 Choose 2 correct statements about the Featured Snippets report in the Position Tracking tool.
- You can also take a look at the SERP source to see how the snippet appears within the results page.
- This report shows how many times your or your competitor’s domain is featured in the snippet per week.
- This report shows keywords on their SERP where your or your competitor’s domain is featured in the snippet.
Question 7 True or false? The Ranking distribution report allows you to see the number of keywords in a campaign you and your competitors have in the top 3, top 10, top 20 and top 100 positions.