Microsoft Advertising Retail Media Certification Answers 2025

Unlock the secrets to mastering Microsoft Advertising Retail Media Certification with our comprehensive guide to the 2025 exam answers! 🚀 By passing this exam, you’ll demonstrate your understanding of the retail media advertising ecosystem, including the Microsoft Advertising platform, solutions, search best practices, and will earn your Microsoft Advertising Retail Media Certification. Enroll Here : Microsoft Advertising Retail Media Certification

Whether you’re a marketing pro or just starting your journey, our insights will propel you toward success. In this video, we break down essential topics, share valuable tips & tricks, and provide curated answers to help you dominate your certification. 🎯 Join us as we explore the latest trends, strategies, and expert insights that will set you apart in the retail media landscape. Don’t miss out – hit that subscribe button for more expert content and turn your potential into success

Here Are Answer To the Question Of Microsoft Advertising Retail Media Certification Answers

Question: Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or False?

• True
• False

Question: Onsite retail media programs allow brands to interact with shoppers through a retailer’s digital properties. True or false?

• True
• False

Question: How is using retail media beneficial to brand advertisers? Select all that apply.

• There is visibility through to point-of-purchase.
• It drives high-margin revenue streams in addition to selling retail products.

• It grows product sales.
• It enables the ability to reach high-intent shoppers via retailers’ websites.

Question: Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their products. True or false?

• True
• False

Question: Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw a direct line from advertising back to product sales and Return-On-Ad-Spend (ROAS). True or false?

• True
• False

Question: Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel Retail Media ecosystem. True or false?

• True
• False

Question: Which key differentiator would make retail media more attractive to brand advertisers to invest?

• Retailers’ first-party shopper data
• Measurement by third-party cookies
• Brands first-party data
• Fragmented attribution

Question: Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than awareness, consideration, retention, or loyalty in a shopper journey. True or false?

• True
• False

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Question: What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.

• Brands interact with shoppers through a retailer’s website, app, or the like.

• Brands target shoppers at the conversion stage of the sales funnel.
• Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.

Question: What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?

• The brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, that will bring the shoppers back to the website.
• The brand should use a social media ads platform to run ads to reach out to the shoppers.
• The brand should use the Microsoft Advertising platform to run search ads to reach out to the similar shoppers mapped by Microsoft.

Question: What are the key benefits of Retail Media offsite advertising? Select all that apply.

Brands interact with shoppers through a retailer’s website, app, or the like.

Brands target shoppers at the conversion stage of the sales funnel.

Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.

• Brands can target shoppers at the awareness and consideration stages of the sales funnel.

Question: What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.

• PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
• Brand advertisers only pay when a shopper clicks on a PLA.
• PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.
• PLAs take category ownership for maximum brand awareness.

Question: Auction Banners are a CPM, impression-based on-site solution for brands who want to increase brand awareness. True or false?

• True
• False

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Question: What is true about Product Listing Ad extensions? Select all that apply.

• Their campaigns are automatically extended to Microsoft properties only when the ad can’t be served onsite.
• They guard against the deprecation of third-party cookies while maintaining privacy standards.
• They show targeted ads where shoppers browse off of a retailer’s website to drive more conversions.

Question: What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.

• They are cost effective as you only pay when shoppers view it instead of paying a flat fee.
• They offer targeted reach.
• They extend your brand’s reach.
• They take category share for maximum brand awareness.

Question: Auction Banners may appear within product carousels on highly visible pages across a retailer’s site. True or false?

• True
• False

Question: Which retail media ad formats can brands use to reach their shoppers? Select all that apply.

• Display
• Social media

Question: Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.

• The dashboard and reporting tool enable advertisers to easily gather campaign insights and make in-flight optimizations.
• Retail Media Offsite empowers brands to reach retailers’ first-party shoppers wherever they are through a unified approach to retail media.
• Retail Media Onsite helps brands reach shoppers based on their information collected by third – party cookies.

Question: Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?

• True
• False

Question: Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.

• PLA Campaign
• Display Banner Campaign
• PLA Extension Campaign
• Bing CPC Campaign

Question: Which of the preset reports in the Microsoft Retail Media platform (powered by PromotelQ) can you use to get ROAS within a certain time frame? Select all that apply.

• Detailed Campaign Performance Report
• Campaign Performance Report
• Campaign Summary
• Sales Report

Question: What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer?

• Waterfall
• Header bidding
• Second price auction

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Question: PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers’ corresponding ads. True or false?

• True
• False

Question: When creating a PLA campaign, after selecting your desired SKUs, the category targets must be manually applied to the campaign. True or false?

• True
• False

Question: Which shopper engagement will trigger charge for Auction Banner Ads campaigns in most cases?

• Impression
• Click
• Purchase

Question: Which shopper engagements will trigger charges for PLA campaigns in most cases?

• Impression
• Click
• Purchase

Question: Which of the following factors influence the likelihood for PLA campaigns to win auctions? Select all that apply.

• Product price
• Bid value
• Product category
• Units sold

Question: Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.

• Even/Dynamic Pacing
• Front-Loaded Pacing
• Day Parting
• Weekly Pacing

Question: What does “PLA” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

• Product Listing Ads
• Product Listing Acquisition
• Product Link Ads
• Product Listing Asset

Question: What does “Report Period” refer to in the campaign reporting?

• Which brands the report will include
• How the data will be aggregated within the report
• The date range for the report
• Which campaign type will be included in the report

Question: What does “Campaign Flight Date” refer to in the Microsoft PromotelQ platform?

• How long it takes to get a campaign live
• The date range the campaign is active
• The amount of time until a campaign runs out of budget

Question: What does “Vendors” refer to in the campaign reporting?

• Which brands the report will include
• How the data will be aggregated within the report
• The date range for the report
• Which campaign type will be included in the report

Question: What does “Campaign Budget Interval” mean in the Microsoft Retail Media platform(powered by PromotelQ)?

• How much budget is in the campaign
• How often the campaign’s budget is refreshed
• How long a budget is included in the campaign

Question: What does “Campaign Type” refer to in the campaign reporting?

• Which brands the report will include
• How the data will be aggregated within the report
• The date range for the report
• Which campaign type will be included in the report

Question: What does “CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

• How much ads spend per each display (= Ad Spend / Impressions)
• How many times shoppers view ads after being shown to it. (= Views / Impressions)
• How many product purchase generated after ads being shown to shoppers. (= Conversions / Impressions)
• How many times shoppers click into your ads after being shown to it. (= Clicks / Impressions)

Question: What does “Report Interval” refer to in the campaign reporting?

• Which brands the report will include
• How the data will be aggregated within the report
• The date range for the report
• Which campaign type will be included in the report

Question: What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

• The cost for each shopper click made to your campaigns
• The cost for each shopper view made to your campaigns
• The cost for each time your campaigns show to shoppers
• The cost for each purchase made by shoppers after engaging with your campaigns

Question: Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?

• Number of times your campaigns are clicked by shoppers
• Number of times your campaigns are shown or served to shoppers
• Number of times your campaigns are viewed or seen by shoppers
• Number of times your campaigns are engaged by shoppers\

Question: What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

• The average cost-per-click for your campaign
• Number of times shoppers viewed your campaign
• Total attributed product sales generated from your campaign
• The rate at which shoppers are interacting with your campaign (clicks / product views)

Question: What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

• Cost per thousand clicks
• Cost per thousand impressions
• Cost per multi-touch attribution
• Cost per sale

Question: The preset report “Sales Report” provides impressions and clicks by SKU. True or false?

• True
• False

Question: What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?

• 100%
• 300%
• 1,000% +

Question: What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.

• CTR
• Campaign name
• Spend-through
• ROAS

Question: Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select all that apply.

• Increase bid
• Decrease bid
• Add targets
• Remove low performing targets

Question: For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?

• 1
• 5-30
• 100

Question: In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply.

• Impressions
• Budget utilization
• CTR
• CPC

Question: What is the recommended minimum campaign flight time to ensure that your onsite retail media ads can deliver results?

• 1-2 days
• 5-7 days
• 6-8 weeks
• 12-18 months