How To Write A Winning Bid For Freelancer Proposal in 2023

winning bid

If you’re new to freelance writing, you’ll soon discover that all job posters at job marketplaces (e.g. and require you to write a competitive proposal to bid on freelance jobs. The process of bidding is very competitive, and the best written bid does not always land you the job.

As you strive to put your best foot forward, so do other freelancers who compete for the same job. With all conditions being equal and objective, may the best bidder win! Usually the writer with the most enticing bid proposal wins.

(Terms you should know: At the three most popular job marketplaces,,, and, the most common term to define a job
poster, employer, or outsourcer is the term “buyer”— the person who has posted the job ad and wants to buy freelance services for his project. Therefore, this article uses the term “buyer” to refer to the job poster.)

What is a bid proposal?

Primarily, a bid proposal is very specific summary of why you are qualified to undertake the job. It does more than initiate a friendly greeting to the buyer and express interest in the job. Your bid proposal allows you to state what your qualifications are and how your background would allow you to perform the
specific job with excellence, accuracy, and on deadline.

Your qualifications may include:

1) Skills
2) Education
3) Past projects
4) Experience

5) Results
As to specifics, it’s essential that you specify how much you’re bidding for a project (in dollars or in other currency) and how long you will need to accomplish it (in turnaround time).

How the bidding process works

Once you have posted a new proposal, the job site immediately notifies the project owner (buyer). The buyer has the choice to select a writer based on qualifications, experience, price, and other individual factors.

Before you formulate a competitive bid proposal, realize that buyers will evaluate you based on criteria such as relevant skills, performance rating, and completion rate. You will have an eye on the job, and the buyer’s eyes will also be on you!

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How to present your bid

A successful bid proposal persuades the buyer to award the job to you. Although you have little to no control over whom the buyer chooses, you have complete control over how you write and present your bid.

So, if you’d like to present it right, here are the top 10 tips on how to write a competitive bid proposal:

Tip #1: Don’t bid on every project.

To bid or not to bid—that is the empirical question! Honestly, you don’t have to exhaust yourself by bidding on every single project. Did you know has over 2,000 writing-related jobs on which to bid at any given time? Obviously, you can only bid on a small fraction of jobs. You can always expect more promising jobs to
come your way. If you’ve worked in a dynamic environment such as or, you’ll notice each time you log into your account, buyers across the world are posting new jobs.

Tip #2: Always read the project details beforehand.

In every writing assignment, the specs are important. Included in the project details, the buyer specifies exactly what the project includes and what he expects the freelancer to accomplish.

In assessing the buyer’s job description, ask the following questions: Do you qualify for the niche? Can you write on the
topic with expertise? If you say Yes! on both counts, include relevant samples or references along with your bid.

Tip #3: Avoid scripted bid proposals.

Scripted bid proposals sound too mechanical. The most INEXPERIENCED freelancers write hackneyed bid proposals. When your bid looks and sounds the same as all the other bids, you sound like you’re only interested in winning the project itself and not meeting your buyer’s standards and expectations.

Here is one more tip: Never just post a resume as a substitute for writing a competent, conversational bid proposal. Posting just a resume in reply to a job opening is a lazy (and foolish) way of showing you do not know how to address the buyer’s specific needs. Sure, you can post your resume as part of your portfolio or samples, but not as a way of addressing the buyer directly.

Tip #4: Don’t sound impersonal.

Since scripted proposals sound forced, they also come across as artificial. Impersonal in approach, they generally fail to impress or appeal to a client’s sense of

Tip #5: Avoid being too hasty in committing your time.

Although there’s a sense of urgency to bidding, you should never be too hasty. Never commit to a project unless you’re prepared to deliver. Since the element of time is a crucial factor, think ahead and plan your schedule in order to meet all your deadlines.

Tip #6: Try not to underbid your fellow writers.

It’s reasonable to place a bid higher or lower than the competition, but it’s
unreasonable to bid way too high or way too low. Put simply, the latter tilts the balance in your favor, more often than not at the expense of quality.

Instead, capitalize on your strengths and credentials. In the long run, this practice encourages healthy competition and preserves the reputation of freelance writers as professionals.

Tip #7: Do a check on your buyer’s history.

Busy as you are, it pays to do a little background check. (Who knows? The
buyer may be doing the same thing on you as a bidder!)

As a reference, read previous reviews and look for positive feedback. Find out the number and nature of similar jobs the buyer has successfully completed in partnership with writers.

Tip #8: Likewise, check out your competitor’s reputation.

To have a clearer profile on the probabilities (the success and failure rate) of the buyer awarding the project to you, check out who else is bidding. This keeps you on your toes as to pricing and performance.

Tip #9: Don’t forget to proofread your bid!

Haste makes waste, so don’t rush into prematurely posting your bid. As a final check, avoid misspelled names and typographical errors.

Tip #10: Avoid taking a rejection personally.

In advance, it helps to know that—try as you may—not every bid gets awarded to you. You win some; you lose some. Without lowering your expectations, prepare yourself for either an acceptance or a rejection. Either way, the bottom line is that you know you’ve prepared
and submitted a bid as best as you can.

8 Low competition Gigs on Fiverr

here are some bullet points summarizing the article “How To Write A Winning Bid For Freelancer Proposal in 2023”:

  • Writing a winning bid for a freelancer proposal requires careful attention to detail and a strategic approach.
  • Begin by thoroughly reading the client’s project description and requirements to understand their needs and goals.
  • Use the client’s language and terminology in your bid to demonstrate that you understand their project and have the necessary skills and experience.
  • Highlight your relevant experience and provide examples of your past work to show your qualifications for the project.
  • Be clear and concise in your bid, using bullet points and short paragraphs to make your points stand out.
  • Offer a competitive price and provide a clear breakdown of your fees and timeline for completing the project.
  • Customize your bid for each individual client and project, rather than using a generic template.
  • Use a friendly and professional tone in your bid, and close with a call to action encouraging the client to hire you for the project.
  • Always proofread your bid for errors and clarity before submitting it to the client.
  • Following these tips can help you write a winning bid for a freelancer proposal and increase your chances of getting hired for the project.

What a buyer looks for in a bid

As a freelancer, it’s crucial to understand what buyers look for in a bid proposal. After all, your bid is your chance to impress the buyer and win the project. So, put yourself in the buyer’s shoes and think about why they should hire you. Here are the key elements that a competent buyer looks for in a bid proposal:

  1. Address the buyer’s needs and project right away in the first sentence of your proposal. Show them that you understand what they need, and that you have the experience to deliver.
  2. Highlight your relevant experience and skills. The buyer wants to know what you bring to the table and how you can help them achieve their goals.
  3. Share your past successes and achievements on similar projects. Buyers want to see results, so be sure to mention any positive outcomes you’ve achieved for other clients.
  4. Be transparent about your fees and provide a justification for the amount you’re bidding. Buyers want to know that they’re getting value for their money.
  5. Buyers often evaluate freelancers’ profiles before deciding to work with them. Make sure your profile showcases your experience, skills, and project completion rate, and features positive feedback and samples from your portfolio.

By addressing these key elements in your bid proposal, you can increase your chances of impressing the buyer and winning the project. Remember, your bid is your first impression, so make it count!

As both a buyer and freelancer, I know what makes a bid proposal enticing.

1) Always address the buyer by name or username as a salutation.
2) Never write in ALL UPPERCASE.
3) Use proper English. Capitalize all sentences. Use correct punctuation. Write in complete sentences. (But you already knew this.)
4) Address the buyer’s needs. Tell the buyer you can get the results that he seeks.
5) If the buyer is paying you such and such amount, what does he get in return? Be specific!


1) “I can complete your project on time and within your budget.”
2) “I have worked
on similar projects to what you are looking for, and I am confident I can exceed your expectations.”
3) “I can achieve the results that you are asking for.”
4) “I have attached samples of work very similar to what you are seeking.”
5) “I would love to work on your project.”
6) ” I read through the job details extremely carefully and I am absolutely sure that I can do the project very well.”
7) “I am an experienced business writer and marketing expert. I can create an ________ and create the webcopy that will have an instant connect with
your end users.”

8) “I have a Bachelor of Communications and Media Studies, majoring in marketing. I have worked across all areas in copywriting.”


Remember: you may be competing with as many as 50 bidders for the same job. What is
your chance of actually winning the job with this many competitors? Narrow down your job search to what you would like to work on.

1) Bid on unique jobs.
2) Bid on jobs with a smaller amount of bids.
3) Bid on projects over the weekend. Most freelancers do not bid over the weekends. This is a chance to post a bid that the buyer will see first.
4) Narrow down jobs by deadline. Many freelancers do not bid on new projects with a short deadline because they are too busy.
5) Evaluate jobs with high bids. Perhaps, within reason, you can
post a lower bid without sacrificing quality and your reputation.

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Mehak Alamgir

mehak alamgir is a content marketer and has generated content for a wide range of industries including engineering, seo, word press development, events, technology and IT. In her current stint, she is a tech-buff writing about innovations in technology and its professional impact. Personally, she loves to write on abstract concepts that challenge her imagination

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2 thoughts on “How To Write A Winning Bid For Freelancer Proposal in 2023

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