Are you preparing for the SEMrush Academy course “How to Boost E-Commerce SEO with Internal Linking”?
You’re in the right place! 💡
In this article, you’ll find all the correct exam answers, a quick explanation of key internal linking strategies, and SEO techniques to boost your e-commerce site performance in 2026.
🧠 What You’ll Learn
- Importance of internal linking in SEO
- How internal links improve site architecture and crawlability
- Smart linking strategies for e-commerce websites
- How to pass the SEMrush E-Commerce SEO Internal Linking certification exam
📝 Exam Name:
Exam URL: https://www.semrush.com/academy/courses/boost-ecommerce-seo-with-internal-linking/
How to Boost E-Commerce SEO with Internal Linking
Platform: SEMrush Academy
Level: Intermediate
Questions: 15
Author: SEMrush Editorial Team
How to Boost E-Commerce SEO with Internal Linking Exam Answers (SEMrush Academy)
Question: What is the difference between internal and external links?
- Internal links are hyperlinks to URLs that point to the same page but with parameters applied to them and external links are hyperlinks to URLs that point to the same page without parameters applied.
- Internal links are hyperlinks without the tag and external links are hyperlinks with the tag.
- Internal links are hyperlinks built from one URL to another on the same website. External links are hyperlinks build from one URL to another on a different website.
- Internal links are links to URLs without JavaScript and external links are links to URLs with JavaScript.
Question: Choose the 2 correct statements:
- Anchor text is the text used for call-to-action buttons
- It’s not possible to apply anchor text to images
- Anchor text is the text used in hyperlinks
- Anchor text is the text used in blog post links
- Anchor text is the text used for links located in the header and footer of a website
- Anchor text only applies to external links
Question: What page is typically the most powerful page on a site in terms of SEO authority?
- Blog posts
- Contact us page
- About page
- Home page
- Category page
Question: How does JavaScript help search engines crawl websites?
- JavaScript makes it easier for search engines to see what websites look like for real users
- It makes it easier for Google to crawl websites
- JavaScript doesn’t help search engines to crawl websites
- JavaScript crawling is only a concern for Bing and other search engines
- JavaScript makes websites load faster than websites without JavaScript
Question: What is an orphaned page?
- An orphaned page is a page on a website that has no internal links
- An orphaned page is a page on a website that is not included in XML sitemaps
- An orphaned page is a page on a website that has no internal or external links
- An orphaned page is a page that is blocked from search engines to prevent crawling
Question: What is a good way to locate orphaned pages on a website?
- Login to the CMS and find pages that don’t contain any links in them
- Use the ‘site:’ command in Google to find orphaned pages
- Check Google Search Console for orphaned pages in the pages report
- Crawl the website using an SEO tool and add include XML sitemaps
Question: What are some good places to build internal links on websites?
- Root blog page
- Home page
- With links from other websites
- Search results page
- Category page
- All of the above
- Privacy policy page
Question: What is the best possible way to build strong internal linking with pagination?
- Using rel=”prev” and rel=”next” in the pagination HTML
- Have a sitemap page that links to all pagination URLs
- Using ‘first’ and ‘last’ buttons at the bottom of each page with pagination
- All of the above
- Linking to several sequential pages on each page with pagination
Question: What does ‘crawled but not indexed’ mean in Google Search Console?
- Pages that have recently been deleted and are now generating 404 errors
- Pages with no backlinks
- A collective of pages that have been crawled but haven’t being indexed
- The website has been crawled but has yet to be indexed within Google
- Pages on a website that do not have any internal links
Question: What does the page rank metric help to measure in Semrush?
- Whether a page is an orphaned page
- An indicator of how many outgoing internal links a page on a website has
- How authoritative a page is on a website
- How many internal links a page on a website has
- How many backlinks a page on a website has
- None of the above
Question: Do links in the header and footer of a website contribute to internal linking efforts?
- Yes
- Only for websites that use JavaScript
- Only on the home page
- No – only internal links within the body contribute to internal linking efforts
Question: Why is building internal links to non-indexable pages not a good idea?
- Internal links to non-indexable pages makes it more difficult for Google to crawl a site
- Internal links to non-indexable pages can cause the source page to be de-indexed from Google
- It forces Google to rank pages for incorrect and unintentional keywords
- Internal links to non-indexable pages doesn’t help as the pages can’t rank
Question: How do canonical tags influence internal linking?
- Canonical tags makes it easier for Google to find all internal links on a website
- Canonical tags do not help with internal linking
- Canonical tags need to be used with robots.txt for them to work for internal linking
- Canonical tags do not impact internal linking. Using canonical tags are bad for internal links
- All internal links to canonicalised URLs all point to the canonical URL for better internal linking
Question: What’s the difference between a page with a PageRank score of 1 and a page with a PageRank score of 100?
- A page with a PageRank of 100 has better optimised copy and images
- A page with a PageRank score of 1 is eligible to rank for more keywords
- A page with a PageRank score of 100 has more authority from internal links
- A page with a PageRank of 100 has more external links than the page with a PageRank of 1
- A page with a PageRank score of 1 ranks better than the page with a PageRank score of 100
- A PageRank score has nothing to do with internal links and only how well the page ranks in Google
Question: How would you best review internal links globally for a specific website?
- Crawl a website with an SEO crawler and review page authority
- Crawl a website with an SEO crawler and review anchor text
- Turn JavaScript off in your browser on each page to see how internal links change
- Crawl a website with an SEO crawler and review crawl maps and page authority
- Crawl a website both with JavaScript on and off and compare the differences in internal links**
- Use the ‘inurl:’ command in Google to review all internal links
💡 Pro Tips for Better Internal Linking
- Keep important pages within three clicks from the homepage.
- Use descriptive anchor text instead of generic ones like “click here.”
- Regularly fix broken or orphan links using SEMrush tools.
- Build content hubs around top categories to strengthen topic authority.
🧾 Summary
Mastering internal linking is one of the fastest and most effective ways to improve your e-commerce SEO performance.
It helps Google crawl your site better, improves user experience, and boosts page authority — all of which lead to higher rankings and conversions.
🏁 Final Thoughts
By understanding and applying the lessons from the “How to Boost E-Commerce SEO with Internal Linking” course, you’ll not only pass the SEMrush Academy exam but also transform your site into an SEO powerhouse.
Keep optimizing, keep linking smartly, and watch your online store climb the search results! 🚀