Google Ads expert, also known as a Google Ads specialist or PPC (Pay-Per-Click) expert, is a professional with expertise in creating, managing, and optimising advertising campaigns on Google Ads, which is one of the most popular online advertising platforms. Google Ads allows businesses to display their ads on Google’s search engine and partner websites to reach a targeted audience

Skills and Qualifications For Google Ads Expert Free Certification :

  • Proficiency in Google Ads and Google Ads Editor.
  • Knowledge of ad copywriting, A/B testing, and landing page optimization.
  • Analytical skills to interpret data and make data-driven decisions.
  • Familiarity with PPC advertising platforms beyond Google Ads, such as Bing Ads or social media advertising (Facebook Ads, LinkedIn Ads).
  • Understanding of SEO principles and how they relate to PPC campaigns.
  • Certification in Google Ads, such as the Google Ads Certified Professional certification.

Ques 1: Among the below mentioned scenarios, which client should advertise on the Google Search Network?

  • Jim, who wants to reach people looking for plumbing services
  • Tony, who wants to reach people browsing personal development websites about business success
  • Bill, who wants to reach people watching Youtube Videos

Ques 2: If I want my ads to show on certain sites across the internet, then I should add these websites as:

  • Keywords
  • Placements
  • Audiences
  • Topics

Ques 3: What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?

  • ROI
  • Sunk costs
  • CTR
  • CPM

Ques 4: Your client wants to use Google AdWords’ ability to display ads in videos. How can you create a video ad for your customer?

  • You’ll need a video editing program, like QuickTime Pro, to edit and create video ads.
  • You’ll insert the text into an ad template that Google AdWords will insert into the video ad.
  • Your video can be created in any program,but the output must be compatible with YouTube.
  • You must use the Display Ad Builder to create a video ad

Ques 5: Which of the following is true of inline editing in Google Ad Words?

  • It is limited to keyword grouping and CPC changes
  • When a keyword, placement  or ads is edited, its statistics reset to zero
  • Online editing resets bids and destination URLS
  • It always you to edit the text of your ads right in the SERP

Ques 6: How is CTR calculated?

  • Clicks/costs
  • Clicks/Ad Impressions
  • Ad Impressions/clicks
  • Ad Impressions/costs

Ques 7: An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

  • generate many clicks and conversions
  • generate many impressions and very few conversions
  • contain more than two words in the phrase
  • contain words that are duplicated in a display campaign

Ques 8: Adding placements to an ad group

  • negatively affects the Quality Score for search
  • does not affect the Quality Score for search
  •  improves the Quality Score on Google
  • improves the Quality Score for search

Ques 9: Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

  • Accelerated
  • Optimized
  • Scheduled
  • Standard

Ques 10: When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • AdWords only shows an ad for keywords with proper spelling and plural forms
  • Your keyword list would be disapproved based on Google’s advertising policies
  • AdWords can automatically include these variations for you
  • Broad match includes the exact words and phrases a user searches for

Ques 11: Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

  • Dynamic Search Ads
  • Ecommerce tracking
  • Remarketing
  • Conversion tracking

Ques 12: What is a Search Query?

  • It is a sentence with a minimum of 3 words
  • A word or phrase that a user types into the search engine
  • It is a question with one answer

Ques 13: Using Duplicate Keywords across different ad groups and campaigns is recommended by Google?

  • True
  • False

Ques 14: Which bidding strategy should Ajay use to increase phone calls to her local catering business?

  • Cost per view (CPV)
  • Cost per thousand (CPM)
  • Cost per Acquisition (CPA)
  • Cost per Click (CPC)

Ques 15: Can you use the same keywords in different ad groups?

  • Yes, except for the fist week of your campaign
  • No, never
  • No, except for phrases
  • Yes, always

Ques 16: Which of these are not Market Insight tools available to you in Google Merchant Center?

  • Best Sellers
  • Price Competitiveness
  • Top Performing Industries
  • Product Suggestions

Ques 17: Where do Google Smart Shopping Ads show?

  • In the Google Shopping tab at the top of your search results page
  • At the top of Google’s search results
  • On the Google Display Network
  • All of the above
  • None of the above

Ques 18: Each campaign in your AdWords account should have a single:

  • maximum cost-per-click (max. CPC) bid
  • landing page
  • business goal
  • ad group

Ques 19: An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

  • Language targeting
  • Regional targeting
  • Ad scheduling
  • Demographic targeting

Ques 20: To determine which ad language to target to a user, the AdWords system refers to that users:

  • Chrome Browser setting
  • Operating system language
  • Home countrys language
  • Google interface language setting

Ques 21: You should group your client’s Adwords campaigns by:

  • Keyword length
  • Number of Ad Groups per campaign
  • Type of product or service
  • Number of keywords

Ques 22: In order to better serve or attract customers who are using mobile devices, it’s important to:

  • Include your mobile number as your display URL
  • Send users to the best and most attractive page of your website
  • Send users to a page full of Attractive Images & Videos
  • Send users to a mobile-friendly landing page

Ques 23: What is a Search Query?

  • It is a sentence with a minimum of 3 words
  • A word or phrase that a user types into the search engine
  • It is a question with one answer

Ques 24: John performs a Google search from his desktop computer using the query “Inverness flats on rent.” What ads will he be shown?

  • Targeted to his actual location only
  • Targeted to Inverness city irrespective of his actual location because the city name was used in the search phrase/query
  • Based on his Google history
  • None of the above

Ques 25: Adam owns a car dealership and is creating an ad group for car rentals. What would be the most appropriate landing page for his ad?

  • A page with general information on cars and contact form
  • A page with information on car rentals and a contact form
  • Homepage, with links to car sales, rentals and accessories
  • A page with a wide selection of cars for sale

Ques 26: Which line of ad text would be disapproved based on Googles advertising policies?

  • Want fast results
  • Free shipping
  • Best deals- click here
  • Fast, easy, effective

Ques 27: Linda has a discount clothing store and she’d like to post Google AdWords advertisements for her store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google AdWords?

  • Good Discounted Clothes
  • Fashion Clothes Online Here
  • Fashion 4U Here
  • No Clothes

Ques 28: What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?

  • Google Analytics
  • Google Pack
  • Google Translate
  • Google Trends for Websites

Ques 29: Jane is creating an ad as part of the Google AdWords program. Her manager is considered about the costs the ads may incur for the company and wants to know what’s the least amount Jane can enter as the maximum cost per click value. What is the least amount that Jane can enter for the maximum CPC bid?

  • 1 cent
  • 11 cents
  • 10 cents
  • 25 cents

Ques 30: You are the Google AdWords Administrator for your company. You have created accountsyou’re your employees. One of your employees, Stephanie, reports that her language settings aren’t correct for her and she’d like to change the setting. How can Stephanie do this?

  • She cannot, only the original account creator can change the language setting.
  • She can do this through the My Account tab and then choosing Language settings.
  • She can do this through the Manage Accounts tab and then choosing Language settings.
  • She can do this through the Manage Accounts tab

Ques 31: When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • Negative match keywords
  • Broad match keywords
  • Exact match keywords
  • Phrase match keywords

Ques 32: What is the benefit of having multiple ads in an ad group?

  • AdWords will automatically match each ad to the keywords it’s most relevant to
  • Ads are only eligible to show ad extensions if there are more than one ad in that group
  • Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
  • AdWords will automatically rotate your ads and show the best performing ones more often

Ques 33: If you wanted to set unique bids for each of your ads and restrict the sites in the Content Network where your Google AdWords ads appear you’d choose with one of the following targeting feature?

  • Direct placements
  • Automatic placements
  • Managed placements
  •  Excluded placements

Ques 34: You are managing your Google AdWords account and you need to review your account. In particular you’d like to examine how you can increase your traffic or sales volume. Which tabs in the Google AdWords account will help you determine changes to increase traffic to your site?

  • Opportunities
  • Billing
  •  Reporting
  •  Campaign

Ques 35: You are a consultant to a company that wants to advertise online, but they’re wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other Web content. According to Google, how much time do users spend on Search sites such as

  • 15 percent
  • 10 percent
  •  5 percent
  •  20 percent

Ques 36: How often is a quality score generated for a Google AdWords client?

  • Hourly
  • Each time a keyword matches a search query
  • Daily
  •  Weekly

Ques 37: You are anSEO consultant for Henry’s company. Henry is interested in the Google AdWords program, but he’s mostly interested in branding his site and getting ad visibility. With this in mind, which bidding option would you recommend to Henry?

  • Conversion optimizer
  • Cost-per-thousand impressions
  • Cost-per-view
  • Cost-per-click bidding

Ques 38: Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?

  • Ad scheduling
  • Frequency capping
  • Ad rotation
  • Bidding option

Ques 39: What AdWords extensions are appearing in the ad displayed here?

  • Location
  • Ratings
  • Sitelinks
  • Callouts
  • None of the above

Ques 40: When adding Review extensions, you can:

  • Use a paraphrased version of the review.
  • Focus the review on one specific product.
  • Include this extension on your Google Display Network campaigns, too.
  • Include reviews from five years ago.

Ques 41: If you are using the Google forwarding option within your call extensions, you can see things like the following in your AdWords account (select all that apply):

  • The phone number of the person calling you
  • Call length
  • Call conversions
  • Call start and ending times

Ques 42: What is the AdWords related term for the following?

“The total number of unique users who will be served your ad over a specific period of time”

  • Campaign viewers
  • Demography
  • Audience
  • Reach

Ques 43: Which factors are directly impacted by increasing the Adwords ad budget?

  • Ad Impressions
  • Clicks on the ad
  • Ad position
  • The CPC (cost per click)

Ques 44: What is the primary reason for increasing the CPC (cost per click)?

  • To increase ad Impressions
  • To hike the ad budget
  • To increase Ad position

Ques 45: What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?

  • Responsive ads
  • Auto ads
  • Re-insertion ads
  • None of the abov

Ques 46: In an Adwords ad, how many characters is the display URL limited to?

  • 28
  • 30
  • 35
  • 40

Ques 47: Is it possible to set a maximum CPC (cost per click) at the Ad group level?

  • Yes
  • No

Ques 48: Which of the following is not a part of the “Tools and Analysis” Feature of Google AdWords:

  • Change history
  • Conversions
  • Google Analytics
  • Website Optimizer
  • Google AdSense

Ques 49: Which of the following statements about the Adwords Ad variations feature are correct?

  • Ad variations may constitute ads from different ad groups
  • Ad variations may constitute ads from different keywords
  • Ad variations are a good way to see how different versions of an ad perform
  • Ad variations are multiple versions of an ad for a single product or service

Ques 50: Google AdWords does not accept an Ad copy that includes:

  • excessive capitalization
  • product price
  • incorrect grammar
  • Numerals


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