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1.Which of the following would be leveraging both social networks and traditional marketing?
a Handing out print advertisements with a coupon for a store
b A print advertisement in a magazine which drives people to a website where there is a free trial offer
c Posting an advertisement on a message board
d Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
a Video Blogs
b Television Commercials
c Product Demonstrations
d All of the above
3.How does creating a social network marketing plan differ from a traditional marketing plan?
a The brand image should be completely different for social marketing
b The staff requirements and skill sets for social marketing are different
c There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d Other than the method of delivery, a marketing plan either way will be similar
4.How can a company convert posts on Twitter to sales?
a Write demeaning points about the competition
b Write posts about personal information of the CEO
c Creating posts which drive followers to their site
d Constantly post updates about how the company needs more sales
5.What non financial measure of marketing is important to track?
a CEO performance
b Number of new hires in marketing
c Number of impressions
d New customer acquisition
6.Which of the following is an important aspect of creating blogs and posting content?
a Using a witty user name
b Posting at least once a month to the blog
c Social Media Optimization
d Using humor
7.What is a “vlog”?
a Video Log
b Video Blog
c Log of blog activity
d New technology to aid in blogging
8.How do ebooks represent a form of marketing?
a They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
b They are not a form of marketing
c They can be placed on free sites where paid advertisements generate income
d They can be used to defame the competition
9.What are the four P’s of marketing?
a Product, Price, Place, Promotion
b Price, Popularity, People, Placement
c Popularity, Product, Promotion, People
d People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
a There is no governing body over social media marketing
b Companies cannot come to one definition
c The concept is relatively new compared to traditional marketing and is still being defined
d It has not yet been widely accepted
11.What should a company post on Twitter?
a New product launches
b Significant company news
c Occasional day to day posts of interest
d All of the above
12.How is site traffic useful in evaluating marketing?
a Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
b There is no correlation between site traffic and marketing
c Ads can send receivers to a specific landing page, which can be tracked
d Product sales from the company website can be attributed directly to the marketing campaign
13.What would the marketing budget section of a marketing plan consist of?
a The cost to write the plan
b The expected costs for each ad campaign based on the delivery method
c The overall marketing budget for a year
d The marketing personnel job descriptions
14.How can a company create a forum for dialogue on LinkedIn?
a Post updates to the company status
b Use of Groups
c Change the company profile regularly
d Post demeaning comments for the competitors’ pages
15.What is the method for being linked to other users on LinkedIn?
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a The number of followers
b The amount of views of the video
c The number of videos the company has up
d The sales volume of the company
17.How often should a marketing plan be revisited?
a Never, once written it is complete
b As often as needed in order to revisit the plan of action and revise any new actions
c At company board meetings
d During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
a Generate sales
b Increase company headcount
c Increase their web presence
d Help accelerate product launches
19.What place does Pricing have in marketing?
a Higher prices guarantee a higher revenue stream
b The company should actively market how much their products cost
c Different pricing levels can be tested to see what elicits the best consumer response
d Marketing based on the pricing level relative to competition is important
20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
a Ask the watcher to visit the company site at the end of the video
b Make the videos at least 5 minutes long
c Make the videos under 10 seconds
d Have the CEO featured in the advertisement
21.Why is it important to post to a blog regularly?
a It reduces the cost per blog post
b Keep readers engaged and also gives search engines content to index
c It gives the social media marketing specialist something to do
d It allows more chances for the company to put down the competition
22.What is a “wiki”?
a Form of blogging
b A new social networking site
c Interconnected and user generated knowledge management systems
d A tool for posting to social media networks
23.What is meant by the concept of “viral” in social media?
a Social media which is spread to viewers by the consumer, growing in popularity
b It is a method of branding a company
c Advertising which can easily be emailed
d Marketing advertisements which are not serious
24.How does YouTube serve a dual purpose in social media marketing?
a It can be used as a company blog as well as video advertisements
b It can be used for company pictures and videos
c It can be used to host the company website as well as videos
d It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
25.How can LinkedIn serve the company aside from social network marketing?
a Job openings can easily be dispersed to qualified candidates on LinkedIn
b Company pictures can be posted to the profile
c Negative press about the competition can be easily spread
d Pricing lists can be posted
26.What is “guerilla marketing”?
a Marketing geared towards animal lovers
b Marketing which relies on time and energy rather than a large dollar budget
c Aggressive sales techniques
d Marketing using a large scale national budget
27.What is a “call to action”?
a Giving an advertisement’s receiver a specific direction such as ‘visit the site’
b Using telemarketing to reach out to potential customers
c Defaming the competition
d Creating a new marketing campaign
28.What is the ultimate goal of a social network marketing plan?
a To satisfy investors in the company
b To justify spending in marketing
c To find investors for a company
d Drive potential customers to the company and give them an action item to perform
29.How far into the future should a company plan its marketing activities?
a Up to 1 year
b 5 years
c 1 month
30.What is the general purpose of posting a video blog routinely to YouTube?
a It allows the company to hard sell its products
b It allows the company to drive website traffic to its blog
c It can be used to disperse the company contact information
d It allows followers to create a personal connection with the employees of the company
31.What is the main reason traditional marketing will never completely go away?
a It is cheaper than social media marketing
b All companies are required by law to use traditional marketing techniques
c There are better tax write offs for traditional marketing
d It’s proven to work time and again
32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a Required by law
b Search engine rankings will include hits on the blog as part of the overall website hits
c Requires less effort to maintain
d Cannot be hacked easily
33.What style of blogging would be most effective for building relationships with customers?
a Using the blog only for press releases
b Posting resumes of the company officers
c Posting articles about how terrific the company is, and putting down the competition
d Writing posts about the company and its ups and downs from inside, personalized approach
34.What traditional marketing technique is YouTube closest to?
a Print advertising
b Television advertising
c Radio advertising
d Mail advertising
35.What can a company do to offset the cost of running a blog?
a Place ads on the blog which generate pay per click income
b Charge users a fee to read the blog
c Only allow past customers to read the blog
d Require a monthly membership to the entire company website
36.What is meant by Brand Management?
a Managing the marketing staff
b Management of the marketing budget
c The company executive management team
d Creating a consistent image for the company
37.What methods of social network marketing should a company always use?
a Blogging only
b Twitter, Blogs, Facebook
d Depends on the company, their product, their audience
38.What feature does LinkedIn offer for pay accounts?
a Ability to post pictures
b Increased abilities to connect directly and send messages to people
c Ability to post in Groups and create a Group
d Ability to block users
39.What is a contingency plan?
a A second written plan in case management doesn’t like the original plan
b A detailed marketing plan
c A set of actions to be taken if the original plan does not perform as anticipated
d A marketing plan written just for social networking
40.Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
a Hire a web specialty firm
b Implement special software
c Creating landing pages specific for each campaign
d There is no way to know where traffic comes from
41.How can a company use the same material for both traditional and social network marketing?
a Posting a luring comment on Twitter to the company site
b Selling ad space on the company website
c Utilizing a television ad campaign online as well on their site and sites such as YouTube
d Creating a magazine print ad with the company website
42.What is the term adopted for updates posted by Twitter users?
43.What is “social media optimization”?
a Creating content which easily creates publicity via social networks
b Writing clear content
c Creating short content which is easily indexed
d Hiring people to create content for social networks
44.What do Connections on LinkedIn effectively represent?
a Random strangers who found the company
b People the company has sold product or services to
c An avenue to disperse coupons
d People and other companies the user is connected to directly
45.What is meant by the “blogosphere”?
a The act of writing a blog
b Specific niche blog community
c The interconnected community of blogs via linking to each other
d Advertising done via blogging
46.What is meant by “micro-blogging”?
a Blogging daily
b Blogs which are posted by companies, not individuals
c Blogs with limited individual posts, limited by character count typically
d Blogging from mobile devices
47.Which type of marketing would a company blog be considered?
a Social Network Marketing
b Traditional Marketing
48.How does a blog directly impact sales of a company?
a It tells customers what products to buy
b It can be used to talk negatively about the competition
c It is typically used as the way to disperse company coupons
d Typically a blog does not directly create sales
49.What is a method of marketing on Facebook which can reach several users by spending money?
a Pay money for a better quality Facebook account
b Pay a third party to make posts to your account
c Charge a fee for users to be your friends
d Facebook Pay Per Click placed advertisements
50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
a Post links on the company blog to the YouTube videos
b There is no method to effectively direct people to the company videos
c Use of keywords
d Sending out mail advertisements
51.What can a company do on Facebook apart from their page to create a following?
a Post more updates than usual
b Post controversial posts
c Use several pictures
d Use Groups, both company originated and posting to other groups
52.What is meant by A/B testing in marketing?
a Testing of 2 different products
b Testing 2 versions of an advertisement to see which elicits the best response
c Clinical testing of medical products before legally allowing them for sale
d Testing via 2 mediums, such as radio and television
53.What do updates to Facebook status resemble most closely?
b Posts on Twitter
c A company white paper
d Articles on LinkedIn
54.What is another term for “social media”?
a Media Optimization
b Consumer Generated Media
c Advertising Socialization
d Consumer Media Advertising
55.What type of status updates would drive visitors to the company site?
a An update telling friends they hope to see them all soon
b A link to a new press release hosted on the company site
c A link to a third party hosting a company press release
d A picture of the CEO
56.What should be the length of an effective blog post?
a Several pages in length
b No more than a few sentences
c A few sentences mixed with several links to other sites and references
d A few paragraphs
57.What is meant by “Marketing Creative”?
a The employees in the marketing department
b The content for marketing and its creative aspect
c The methods used to distribute marketing material
d The branding image of the company
58.How can a company place itself as an expert in a certain area of expertise?
a Post updates which brag about the company
b Actively answer questions in the Q&A section of the site
c Post comments on competitors pages stating how they are inferior
d Answer the questions in all the categories, even the ones in which the company is not engaged.
59.What is the term used for a person who is receiving updates of another Twitter user’s updates?
60.What does the product portion of the 4 P’s of marketing focus on?
a The product or service being marketed to consumers
b The manufacturing process
c How the price will be set for the product
d How the new product will be promoted
61.What is the character limit for posts on Twitter?
a No limit
b 100 characters
c 140 characters
d 200 characters