digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.
How to create a digital marketing strategy
Curious about how to create a digital marketing strategy?
8 digital marketing strategies for your business
1. Blogging with SEO in mind
If you take that approach to blogging, and you don’t already have an existing and loyal audience that hangs on your every word, then your business blog is going to be a ghost town.
How do you fix this?
Write about the problems your target customers are actually searching for.
Say that you sell computer parts online. Chances are your customers are searching for things like:
- Why is my computer so slow?
- How to build a computer
- How to speed up a computer
You can help people solve these problems while integrating products from your store in the content itself.
For example, a slow computer may come down to the RAM, or hard drive, or CPU. So help readers diagnose their problem and offer product solutions in the process.
Same goes for “how to build a computer.” Explain how to do it and recommend the specific components they need.
This concept works in almost every industry.
If you’re a realtor, then instead of blogging about the latest industry award that nobody cares about, write about real-world problems potential customers are searching for like:
- How to invest in real estate
- How to buy a house
- What credit score is needed to buy a house
2. Video marketing on YouTube
YouTube is the world’s 3rd biggest search engine, and it’s yet another place where people are searching for solutions to their problems.
For example, there are 17,000 monthly searches worldwide for “makeup for beginners”:
Now, I’m no expert, but I’m guessing that it’s easier to pull off this look when you use the right makeup and brushes.
So if you were a retailer of makeup and makeup accessories or even just an affiliate, then you could easily create a video about this topic and recommend a few products in the process.
This is what popular vloggers like Danielle Mansutti do.
Danielle’s video ranks #1 on YouTube for “makeup for beginners,” and her video has racked up over 2.6 million views to date:
3. Social media marketing
Most businesses’ social media marketing strategy can be summed up in one sentence:
Keep posting boring updates and promotions to followers across every channel.
If that’s what you’re doing, stop now. That’s not a social media marketing strategy; it’s merely a way to waste time and alienate your followers.
So what should you be doing?
Here are a couple of tips.
Focus on one social network
Building a following takes time and effort. If you spread yourself too thin, then it’s not going to work out.
For that reason, it’s better to focus on just one social network, at least initially.
But which one should you choose?
Contrary to popular belief, it’s not necessarily the one with the most users. It’s about finding the network where your target audience hangs out and understanding whether you can serve their reason for being there.
If you have your finger on the pulse in your industry, then that first part shouldn’t be too difficult.
For example, most SEO professionals hang out on Twitter or Facebook. Few of them are on Snapchat or Instagram—at least not in a professional capacity.
There are two ways to market your business with podcasts:
- Create your own podcast
- Get interviewed on someone else’s podcast
Creating a podcast is great for brand and audience building, but it can take a while to build traction. Also, most of us don’t have the equipment or industry connections to create a popular podcast.
Getting interviewed on podcasts is a different story.
Podcasters are always on the lookout for interesting people to interview. You don’t have to be a celebrity for this. As long as you have some industry experience (online or offline) and are willing to share some serious value, you’ve got what it takes.
5. Email marketing
Each time we publish a new blog post, we send out a newsletter.
It takes minutes to do, and it sends thousands of people to our blog.
But this didn’t happen overnight…
We’re able to do this now because we’ve spent years building our email list, and now have tens of thousands of subscribers who actually want to hear from us.
So if you haven’t yet pulled the trigger when it comes to email marketing, the best time to start is right now.
How? The first step is to generate traffic to your site.
There are plenty of ways to do that, but blogging with SEO in mind (see #1) is the best long-term strategy. We’ve been focused heavily on this for a few years, and we now get an estimated ~230,000 monthly visits to the Ahrefs Blog.
6. Forums and community boards
Communities and forums like Reddit, Quora, and Facebook pages can be great marketing channels.
Just remember a few critical rules:
- Never try to promote products and services directly. People often browse these platforms for entertainment or education. If you can’t do either of those things, don’t bother.
- Link to your content sparingly, and only where appropriate. Most of the links on these platforms are nofollowed, meaning they have no SEO value. For that reason, there’s no need to spam—link to your content where it has value and supports a point.
Think of these networks as a place to share expertise, experiences, build relationships, and help others.
7. Paid ads
Most small businesses never even consider paid ads because they aren’t “free.”
But remember, nothing is truly free because everything takes time. And time is money.
For that reason, there’s no need to shy away from paid advertising. What you do want to avoid, however, is throwing money blindly into an ad network because somebody somewhere said it was good.Remember, what works for one person may not work for the next.So before you start pumping money into paid ads, consider the ABCs of paid advertising success:
- A is for Audience,
- B is for Budget,
- C is for Commerciality.
8.Business Facebook Marketing Strategies that Work
Social media marketing is one of the most effective business strategies available to today’s businesses. Social media users aren’t just browsing and scrolling; they seek to buy. Over 75% of Facebook users say they check in with Facebook business pages and corporate websites at least once a week. Considering how many people use Facebook, this statistic becomes even more astonishing. Its current user base is estimated to be approximately 2.8 billion!
So, when you’ve imagined 75 per cent of the world’s population looking at your company page, take a step back and consider your existing marketing plan. Is Facebook marketing a part of it now? If not, why not?
If you use Facebook, you’ve almost certainly seen Facebook advertising. These advertisements range from product and service advertising to fantastic online games (we’re looking at you, Dead or Alive slot). Facebook marketing is effective because it exposes your adverts to a large audience ready to be amused and willing to pay attention to them. Create Free Brand profile on Findjobsolutions
Are you interested in learning more about Facebook marketing features and strategies? You, of course, do! To assist you in acquiring a sense of it, we go through some of the most general Facebook marketing queries and Facebook marketing best practices 2021.
Definition of Facebook Marketing
Facebook marketing allows companies and artists to use Facebook’s host platform to operate unique commercial sites. This approach includes both free services, such as the opportunity to create a free Facebook company page, as well as more advanced features, such as ad campaign tools and the Facebook marketing API. After just a few weeks of using these strategies, you may easily become a Facebook marketing expert. Profile Creation Website helps to increase the branding
What Makes Facebook Marketing So Successful?
Customers are already engaged on Facebook is one of the most important Facebook marketing advantages. You don’t have to wait for people to find or stumble across your website if you advertise on Facebook. Instead, you already have prospective clients in the room.
Facebook is used for several purposes. To keep in touch with friends, update their profiles, and find fun items and activities on the internet. People also expect to see advertisements on the internet. This implies that, even though many individuals will scroll through advertising that is irrelevant to them, some will certainly stop by.
You Can Use Facebook Marketing Strategies
When it comes to promoting your business, each firm has its own set of requirements. Whether you’re a major corporation or a small business searching for Facebook marketing guidance, Facebook marketing may be effective on many levels. Here are some ideas for using Facebook ad campaigns and tools to create a winning marketing plan.
Make use of Facebook ads that are paid.
One of the most efficient strategies to increase your company’s revenue is to purchase Facebook advertisements. Facebook’s advertisements appear in people’s newsfeeds and may be personalized to certain categories and groups. These advertisements ensure that people see your material, and the costs are quite low. If you want to market your items and expand your business, this is the next obvious step.
If you pay for advanced Facebook marketing options, you can enjoy the perks of a sophisticated advertising tool. You may separate accounts and control who has access to specific areas of your page using Facebook’s creative campaign capabilities. This allows you to use different ad accounts for different teams on the same project.
You can also use the site to build ad campaign mock-ups and store them. This approach allows you to alter and reuse any previously saved or stored content. Essentially, the platform allows you to manage a whole marketing campaign, from the team organization to the artwork and launch timings.