Amazon Attribution Beta (Vendor) Quiz. This exam is based on 3 lessons and there is no time limit for this exam. You need to answer a total of 18 questions and you have to score 80% or above to earn an award.
Exam URL – https://learningconsole.amazonadvertising.com/student/path/1930/activity/2647
Measure Campaigns With Amazon Attribution (Vendor) Quiz Answers
Q.1 – Which sentence best describes what Amazon Attribution enables advertiser to accomplish?
(A) Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
(B) Amazon Attribution allows for performance measurement of ads on Amazon properties.
(C) Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
(D) Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
Q.2 – Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
Q.3 – Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.
Q.4 – Attribution tags are generated when you create line items.
Q.5 – What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply. Select All Correct Responses.
(A) Test and learn; discover new audiences to reach.
(B) Create retargeting audiences within Amazon Attribution
(C) Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
(D) Identify Amazon audiences to target within Amazon DSP.
Q.6 – Which sentence below best describes how ads are measured using Amazon Attribution? (Type 2)
(A) Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
(B) You cannot use attribution tags to measure performance in Amazon Attribution.
(C) Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
(D) Ads are measured by a 3rd party and imported into the Amazon Attribution console.
Q.7 – Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.
(A) By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.
(B) By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
(C) By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
(D) By uploading my advertiser site data to Amazon Attribution.
Q.8 – Choose the best answer that describes promoted conversion metrics.
(A) Impressions from your ad campaign
(B) Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
(C) Add to cart rates of select products
(D) Detail page views of all products
Q.9 – When measuring campaigns using Amazon Attribution, what is the next step after creating an order?
(A) Generating a report to validate that you are measuring all your ad’s clicks correctly.
(B) Copying your attribution tag to append on your ad as the click-through URL.
(C) Naming your order.
(D) Creating line items, which generates attribution tags that are placed on ads.
Q.10 – ASINs, or products, within the Amazon Attribution console are selected at the order level.
Q.11 – Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.
Q.12 – Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
Q.13 – Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
(A) Keyword creative report
(B) Performance report
(C) Order summary report
(D) Summary report
Q.14 – Attribution tags should be placed on both Amazon and non-Amazon ads.
Q.15 – Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?
(A) Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
(B) An understanding of initial awareness for your product from your advertising campaign.
(C) A percentage chance of a shopper purchasing the product when they click on your ad.
(D) Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.
Q.16 – Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?
(A) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
(B) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
(C) None of these.
(D) Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
Q.17 – Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
(A) Click-through rate
(B) Detail page views, Detail Page view rate, Add to carts, Add to cart rate
(D) Total DPVs, Total DPVR, Total Add to carts, Total ATCR
Q.18 – How can advertisers calculate return on ad spend and other cost based metrics?
(A) Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
(B) Register for Amazon Attribution cost reports.
(C) Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
(D) It is not possible to calculate Return on ad spend and other cost based metrics.
What Is Measure Campaigns With Amazon Attribution (Vendor) Course And Quiz?
This course provides an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media’s performance. This course teaches you how to recognize Amazon Attribution’s measurement methodology and measurable media channels, Define the metrics available with the Amazon Attribution console, Set up an Amazon Attribution order and implement attribution tags, and Generate reports and assess campaign performance.
Amazon Attribution Beta (Vendor) Quiz contains 18 questions on these topics and you need to score at least 80% or more to earn an award. There is no time limit for this quiz.
There are a total of 3 modules in this course.
(1) Introduction to the Amazon Attribution Beta (Vendors).
(2) Set up Attribution campaigns (Vendors).
(3) Gain insights with Amazon Attribution reporting (Vendors).