Digital marketing has become an essential skill for anyone looking to promote products or services online. In this first day of our practical digital marketing series, we will focus on understanding the basics of digital marketing and performing keyword research. By the end of this lesson, you will have a strong foundation to create your own mini online campaign.
Hands-On Digital Marketing Series: Learn, Create & Promote
Assalamualaikum everyone, and welcome to the final day of our practical digital marketing series! 🎉
We’ve created our product images, videos, social pages, and ads — but a true digital marketer also knows how to stay connected with customers automatically.
That’s where AI-powered email marketing and automation come in.
Today we’ll learn how to write professional marketing emails using AI and send them through automation tools — so your marketing runs even while you sleep
By the end of this week, you will have:
- Social media posts and videos ready for your campaign
- Engaging captions and ad copies
- Basic analytics reports to track performance
Today, we focus on understanding what digital marketing is and how to perform keyword research, the first step in building any online campaign.
2. What is Digital Marketing?
Digital marketing refers to promoting products or services using online platforms and tools. Unlike traditional marketing, which relies on posters, flyers, or TV advertisements, digital marketing leverages platforms like:
- TikTok
- YouTube
The main components of digital marketing are:
- Social Media Marketing (SMM): Posting content, engaging with your audience, and growing your online community.
- Search Engine Optimization (SEO): Optimizing your website and content to appear higher on Google search results.
- Content Marketing: Creating valuable content, such as blogs, videos, or infographics, to educate and attract customers.
- Email Marketing: Building and maintaining relationships with your audience through email communication.
- Paid Advertising: Running paid campaigns on platforms like Facebook Ads or Google Ads to boost
Understanding these basics is crucial before diving into creating campaigns or content.
3. Why Keyword Research Matters
Keywords are the words or phrases people type into search engines when looking for information or products. Effective keyword research helps:
- Identify what your audience is searching for
- Drive targeted traffic to your website or social media
- Improve the performance of ad campaigns and content strategies
keyword research will guide us in creating content that reaches the right audience.
4. Practical Keyword Research
Step 1: Google Trends
Start by visiting Google Trends and typing “organic face wash.” Here’s what you can learn:
- The trend graph shows how interest in organic skincare has increased over the past year.
- Related topics include natural face cleansers, chemical-free skincare, and herbal products.
Focusing on trending keywords ensures that your content matches current audience interests.
Step 2: Ubersuggest
Next, use Ubersuggest for detailed keyword analysis:
- Type “organic face wash” and check the results:
- Search Volume: 18,000/month
- SEO Difficulty: 30 (medium)
- Related keywords to consider:
- Best organic face wash for women
- Herbal face cleanser
- Face wash for glowing skin
These keywords can guide your blog posts, social media captions, and ad campaigns.
Step 3: AnswerThePublic
Finally, check AnswerThePublic for common questions:
- Which organic face wash is best?
- How to use face wash for glowing skin?
- Is natural face wash good for acne?
These questions provide excellent content ideas, such as FAQs, blog posts, or social media tips, helping you engage your audience more effectively.
Your task: Create a top 3 keyword list for tomorrow’s session:
- Organic face wash
- Face wash for glowing skin
- Herbal skincare
These keywords will serve as the foundation for creating AI-generated content, images, and posts in the upcoming lessons.