Buyers can efficiently use many features of the Authorized Buyers through the Authorized Buyers API. See how to get API access set up and review the benefits of using the API for automated real-time bidding, efficient management of creatives, and more.
Exam URL: https://skillshop.exceedlms.com/student/path/4151
here are the answers to the questions
Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?
- RTB Breakout API
Bulk submission of creatives is a benefit of which API feature?
- Creatives API
Which is a benefit of using the data available through the RTB Breakout API?
- Buyers can automate modifications to bidding.
Managing client access to the Marketplace through the Ad Exchange API provides what benefit?
- Buyers can see the status of their client’s negotiations.
You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?
- RTB Breakout API
What method is used to verify that an API call is allowed to access a specific Ad Exchange account?
- Authorization tokens are passed between the client and the API.
How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?
- It’s easy to run checks on creative approval status.
Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?
- RTB Breakout API
Which is a benefit for buyers using the Ad Exchange Creatives API?
- Bulk submission of creatives
How can buyers test the API request and response using live data?
- Use the “Try this API” widget
