The most useful 2023 SEO Tips For Beginners in Urdu can be found right here. If you are holding and managing a website or a blog, you should maintain its SEO in order to get a place in search engines ranking . Here I am telling you about SEO tips for beginners who have recently started their websites in 2023.
SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.
Alright, let’s translate that to English. Here’s my go at it: Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword
جو کہ بلا معاوضہ سیکشن میں سرچ انجن پر اونچی درجہ بندی کرنے کا فن ہے، جسے آرگینک لسٹنگ بھی کہا جاتا ہے۔
ٹھیک ہے، آئیے اس کا انگریزی میں ترجمہ کرتے ہیں۔ اس پر میرا مقصد یہ ہے: سرچ انجن آپٹیمائزیشن (SEO) آپ کے آن لائن مواد کو بہتر بنانے کا عمل ہے تاکہ کوئی سرچ انجن اسے کسی خاص مطلوبہ الفاظ کی تلاش کے لیے بہترین نتیجہ کے طور پر دکھانا پسند کرے۔
WHAT IS SEARCH ENGINE OPTIMIZATION IN 2023
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.
You can categorize SEO tactics into two buckets:
- On-page SEO
- Off-page SEO
Top 10 SEO Ranking Factors of 2023 For Beginners:
Search engines are answer machines.They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query.
Search engines do all of this by discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.”
- URL/Permalink should be short and clean.
- Put your keyword in the URL.
- To Begin Your Title, Look at Google Search Results.
- Put your keyword in the first 50 to 100 words (intro)
- Put Your Keyword in the Heading {H2}
- Insert your keyword into the content.
- Interlinking (internal links)
- Give out the bond link to the authority site (DO FOLLOW)
- There are no broken links.
- The reading level of the content should be simple.
What are Google Webmaster guidelines?
- Make pages primarily for users, not search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website to a Google employee.
- Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?“
- Think about what makes your website unique, valuable, or engaging.
Importance of SEO For Blog or Website
As a beginner, you might have a question in your mind about why SEO is important for a blog or a website.
So you are informed that, when you build a web page, it doesn’t have any worth in itself to search engines.
While the first and primary purpose of building a website, especially a WordPress blog, is to deliver our services and to bring more and more visitors to our website, which is called “traffic.”.
2023 SEO trends into your strategy
In 2023, make sure to consider the below trends, as they are all directly shaped by Google’s algorithm updates, values, and goals.
* The new “E” in E.E.A.T
* Increased emphasis on author authority
* Satisfying, helpful content
* Niche-driven, topically-relevant content
* A.I content and content writing software
* SEO automation
* Changes to CTRs by SERP positions
* Product page SEO
* SEO competitor analysis
* Less crawl frequency
* Image SEO revitalized
* Fast-loading, high-performing websites
The top SEO trends to align with in 2023
User satisfaction, though, is not easy to measure or quantify. So what does Google mean by helpful? Content that is:
- Created for humans, not search engines.
- Appropriate for the target audience.
- Relevant to the primary topic or subject area of the website.
- Created by authoritative, experienced creators.
- Displays a depth of knowledge about the topic.
انسانوں کے لیے بنایا گیا ہے، سرچ انجنوں کے لیے نہیں۔
ہدف کے سامعین کے لیے موزوں۔
ویب سائٹ کے بنیادی عنوان یا موضوع کے علاقے سے متعلق۔
مستند، تجربہ کار تخلیق کاروں نے تخلیق کیا۔
موضوع کے بارے میں علم کی گہرائی کو ظاہر کرتا ہے۔
Black hats and white hats were used all the way back in the 1920s in Western films. They were an easy way for the audience to tell the difference between the hero and the villain.
THE HERO WORE A WHITE HAT.
THE VILLAIN WORE A BLACK HAT.
The terminology has been adopted in various industries through the years, notably security.Black hats and white hats are a way of describing malicious and ethical hackers.The SEO industry has adopted the same phrasing in relation to SEO activity. §White hat SEO. §Black hat SEO.
It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP).
Unlike Black Hat SEO, it mainly focuses on the human audience as opposed to a search engine. People who are looking for long-term investment on their websites rely on white hat SEO techniques. Examples of White Hat SEO include quality content, internal linking, link building, site optimization, social media marketing, Google Ads, etc.
Detailed SEO Technique Video : Watch Here
It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP).
It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques.
On Page SEO Factors of 2023 For Website and Blogs
On page SEO: It means to optimize your website and make some changes in the title, meta tags, structure, robots.txt, etc.
It involves optimizing individual web pages and thus improves the ranking and attracts more relevant traffic to your site. It this type of SEO, one can optimize both the content and the HTML source code of a page.
Main aspects of On page SEO are:
Page Title: It should be relevant, unique and should include your main keywords.
Meta Descriptions: There should be a Meta description for each webpage, and it must contain relevant keywords for your content.
Meta Tags: You can add a set of keywords as Meta tags for each of your page.
URL Structure: You can include search engine friendly URLs for your webpage as it improves crawling. In SEO, shorter URLs containing targeted keywords usually perform better.
Body Tags (H1, H2, H3, H4, etc.): You can use body tags to break up your content into paragraphs to make it easier to read.
Keyword Density: You should include relevant keywords in your content but avoid excessively repeating or overusing keywords.
Image: You can use relevant images within your content to make your page visually more appealing and thus can improve the SEO of your site. § §
Internal Linking: You can place links to your other web pages to enhance your website. It enhances navigation and crawling.
Off page SEO: It means optimizing your websites through backlinks, social media promotion, blog submission, press releases submission, etc.
Main aspects of Off page SEO are:
Social Networking Sites: There are many social networking sites such as Facebook, LinkedIn, Twitter, etc., where you can create your business page and perform similar tasks to improve the SEO of your site.
Blogging: You can write a blog for your website, product or service and submit it to niche blog directories, and blog search engines.
Forum Marketing: You can find online forums related to your site and interact with them by replying to threads, answering questions, offering advice and more.
Social Bookmarking: You can submit your blog posts and pages to the relevant and popular bookmarking sites like Digg, Delicious, Reddit, etc.
Link building: You can build external links to your site to bypass your competitors and improve your rank.
Press Release Submission: You can distribute your press release across various media to get authority back links and convey information to the public. It can bring your site on the first page for your keywords.
Also Read Other Articles On SEO In 2023
How To Protect Your Position When You Rank 1st In SEO
How To Get More Views On YouTube Using YouTube SEO
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